Sender: A conservative politician advocating for stricter religious practices to be put in law in Turkey – MESSAGE: No to gay rights and abortion – CHANNEL: Audio/visual (TV discussion) – Receiver: Voting age men between 18-30 years of age
No To Police Brutality
Sender: A Young Activist Message: An injury to one is an injury to all. Channel: A Video showing police officers brutally kicking and arresting peaceful marchers and demonstrators sent on Twitter, Facebook and Instagram. Receiver: Human Rights Defenders, Activists and peace loving citizens.
SENDER? – Message: Through direct actions we can rescue animals from science laboratories where they are being tested – Channel: A documentary about animal liberation – RECEIVER?
Example of communication process
Global Change Lab- Communication Theory- website-You!